Legal
Privacy Policy
Effective Date: May 12, 2026 · Last Updated: May 12, 2026
Uncharted Insights ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit unchartedinsights.com or engage with our services. Please read this policy carefully.
Contents
01
Information We Collect
We collect information you provide directly to us, as well as information collected automatically when you use our site.
Information you provide:
Contact form submissions — your name, email address, phone number, and any message you send us through forms on this site.
Discovery call bookings — when you schedule a call, our booking tool may collect your name, email address, phone number, and appointment preferences.
Email correspondence — any information you share when contacting us directly at our published email address.
Information collected automatically:
Usage data — pages visited, time spent, referral source, browser type, device type, and approximate geographic location (city/country level).
Cookies and similar technologies — see Section 3 for details.
Note
We do not collect payment information directly. Any payment processing is handled by third-party payment providers who maintain their own privacy policies.
02
How We Use Your Information
We use the information we collect to:
Respond to your inquiries and facilitate discovery calls or consultations.
Schedule and manage appointments made through our booking system.
Send you relevant follow-up communications related to our services.
Analyze website usage to improve our content and user experience.
Comply with applicable laws and legal obligations.
Protect against fraud or misuse of our services.
We will only use your personal data for the purposes for which it was collected, unless we reasonably determine that we need to use it for another compatible purpose.
03
Cookies & Analytics
Our website uses cookies and similar tracking technologies to enhance your experience and understand how visitors interact with our site.
Types of cookies we use:
Essential cookies — required for the website to function properly. These cannot be disabled.
Analytics cookies— we use Google Analytics to collect aggregated, anonymized data about site usage (pages viewed, session duration, traffic sources). Google Analytics may set cookies such as _ga and _gid .
Booking tool cookies — our scheduling provider may set cookies to maintain session state during the booking process.
Your Cookie Choices
You can control or disable cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the site. For Google Analytics opt-out, visit tools.google.com/dlpage/gaoptout.
04
How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your data only in the following limited circumstances:
Service providers — trusted third-party tools that help us operate (e.g., our scheduling/booking platform, email service, website hosting, and analytics providers). These parties are contractually bound to process your data only as directed by us.
Legal requirements — if required to do so by law, court order, or in response to lawful requests from public authorities.
Business transfers — in the event of a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred as part of that transaction.
With your consent — for any other purpose with your explicit consent.
05
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Specifically:
Contact form and inquiry data is retained for up to 3 years from the date of last contact.
Booking records are retained for up to 3 years after the scheduled appointment.
Analytics data is retained in accordance with our Google Analytics data retention settings (typically 14 months).
When data is no longer required, we will securely delete or anonymize it.
06
Your Rights — GDPR (EU/EEA Residents)
If you are located in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation (GDPR):
Right of access — request a copy of the personal data we hold about you.
Right to rectification — request correction of inaccurate or incomplete data.
Right to erasure — request deletion of your personal data, subject to certain exceptions.
Right to restriction — request that we limit how we process your data.
Right to data portability — receive your data in a structured, machine-readable format.
Right to object — object to processing based on our legitimate interests or for direct marketing.
Right to withdraw consent — where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.
Our lawful basis for processing your data is typically legitimate interests (responding to inquiries, improving services) or contract performance (scheduling and delivering consultations). Where consent is used, you may withdraw it at any time.
To exercise any of these rights, contact us at the details in Section 12. You also have the right to lodge a complaint with your local data protection authority.
07
Your Rights — CCPA (California Residents)
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you the following rights:
Right to know — request disclosure of the categories and specific pieces of personal information we have collected about you over the past 12 months.
Right to delete — request deletion of personal information we have collected from you, subject to certain exceptions.
Right to opt out of sale — we do not sell your personal information, so no opt-out is required.
Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights.
To submit a verifiable request under the CCPA, please contact us using the information in Section 12. We will respond within 45 days.
Categories of Personal Information Collected (Last 12 Months)
Identifiers (name, email, phone); internet or electronic network activity (browsing behavior on our site); and geolocation data (city/country level via analytics). We do not collect sensitive personal information as defined under the CCPA.
08
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, destruction, or alteration. These include secure data transmission (HTTPS), access controls, and using reputable third-party service providers.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.
09
Third-Party Links
Our website may contain links to third-party websites (such as scheduling tools or external resources). We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
10
Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will take steps to delete it promptly.
11
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
Continued use of our website after any changes constitutes your acceptance of the updated policy.
12
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please reach out to us:
Uncharted Insights
Jim Read, Founder & Principal Consultant
Houston, TX
We aim to respond to all privacy-related inquiries within 30 days. For CCPA requests, we will respond within 45 days.
Navigate the AI Shift — Houston, TX
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